Creative Action Design were approached by the Bahrain Bay team
Creative Action Design were approached by the Bahrain Bay team to create a billboard design for the annual event hosted by the Kingdom of Bahrain – the Formula 1 Grand Prix 2014. The concept was to reflect the distinctive qualities of Bahrain Bay and the excitement of the F1 race while reflecting the pride and heritage of the Kingdom of Bahrain.
The artwork created by Creative Action Design has met with Bahrain Bay’s team approval and the billboard is due to be set up on 1st March 2014.
The design of the billboard reflects the old power of speed which is horses and the new power of speed which is an F1 race car and also the old architecture which is the Bahrain Fort and the new architecture which is Bahrain Bay’s development, merging both the old and the new in one seamless image to emphasis that the reason for Bahrain Bay’s success lies in its heritage and proud Bahraini identity.